+27 is the uniform of people who represent where they come from without compromise.

OUR CODE. OUR STORY.

OUR CODE. OUR STORY.

+27 is a South African apparel brand creating intentional, high-quality garments. A disciplined uniform for those who take pride in their roots while looking toward the future.

Shop now

OUR CODE. OUR STORY.

Black rotary phone with 'Plus27' branding on a wooden surface

OUR CODE.

+27 is South Africa’s international dialing code and a global identifier that connects the country to the world. Choosing it as the brand name was intentional. It transforms the brand into a signal of origin, a constant reminder of where it is built from and what it represents.

Continue Reading

OUR CODE. OUR STORY.

Open book with black text '+27' on a white background

OUR STORY.

+27 was founded by two proud South African's with a clear and shared objective: to build a brand that represents more than style, a brand that represents identity, origin, and direction.

Continue Reading

OUR CODE. OUR STORY.

Slideshow

FROM SOUTH AFRICA FOR THE WORLD

+27 is not just a brand. It is a statement of intent. Built in South Africa, for what comes next.

OUR CODE. OUR STORY.